Track 10 essential field sales KPIs — visits, productivity, cost per visit — automatically verified with GPS. Stop guessing.
Stop tracking vanity metrics. Measure what actually impacts field sales productivity.
Every KPI is calculated automatically from GPS-verified data. No manual reporting needed.
See all 10 KPIs for your entire team on a single dashboard. Updated live throughout the day.
Compare KPIs across reps to identify top performers and those who need coaching.
Set targets for each KPI (e.g., 85-95% beat plan adherence). Get alerts when reps fall behind.
Track KPI trends week-over-week. Spot declining performance before it becomes a problem.
Export KPI reports as PDF or Excel for management reviews and performance discussions.
Each KPI is automatically calculated from verified field data — no manual entry.
Beat plan adherence — (Completed ÷ Planned) × 100. Target: 85–95%.
Visits with real outcomes — (Productive ÷ Total) × 100. Target: 40–60%.
Selling time efficiency — Total on-site time ÷ Visits. Target: 15–30 min.
Coverage gaps — Skipped outlets per rep per week. Target: Less than 10%.
Route efficiency — Total km per rep per day. Target: Track trends.
True field cost — (Salary + Travel + Expenses) ÷ Visits. Target: Should decline.
Sales discipline — (Completed ÷ Scheduled) × 100. Target: Greater than 90%.
Proxy attendance risk — Late / missed / mismatch count. Target: Less than 5%.
Market expansion — New outlets per rep per month. Target: Set per territory.
Revenue per visit — (Orders ÷ Total Visits) × 100. Target: Track trend.
Any field sales manager who wants to make data-driven decisions instead of guessing.
Track outlet coverage and beat plan adherence across the team.
Measure doctor and chemist visit productivity by MR.
Track first-time-fix rate and visit completion for service teams.
Compare KPI performance across territories and teams.
Book a free demo and see how GPS-verified KPI tracking gives you actionable data in under a week.